Sun safety guide catalogue
Picnics, swimming and long walks are great activities to enjoy in the summer. However, it is important to protect yourself from the potentially harmful sun rays. ‘Leg & hygge i skyggen’ (‘Play and chill in the shade’) is a printed guide to sun safety made for the Danish Cancer Society as part of their Danish sun safety campaign. The campaign strives to make sun protection a natural and easy choice for Danes by providing them with knowledge and strategies to stay safe in the sun.
For the catalogue, we invited plant and food influencers (and mothers) to share their best advice on how to have fun and hygge in the shade. For the design development, we took visual inspiration from the sun and used its circular shape as a graphic element throughout the whole catalogue. As we wanted to make a catalogue that is actually worth saving and fun to interact with, we decided to make punched-out hole in the cover, which create multidimensional shadow effects when exposed to sunlight.
Client Danish Cancer Society
Category Publication, Editorial, Graphic design, Layout
Art Direction & layout
Liv C. H. Laursen and Louise Jacobsen