Greening Melbourne’s concrete fringe;
by design.



 
Challenge
As Melbourne’s urban fringe continues to expand apace, suburban redevelopment too often involves landowners demolishing houses and subdividing blocks into smaller and smaller lots. Land becomes dominated by driveways. The space available for gardens is fragmented into alcoves and nooks. This pattern is repeated until a neighbourhood has an unnecessary amount of driveway pavement, no diversity in housing and no garden big enough to provide space for a substantial tree. The area loses aspect, shade and biodiversity.


Response & Outcome
Three ‘playbooks’ containing practical resources for local government, landowners and developers. Development of a design concept, infographics and typesetting of the three documents. Taking key project outputs and visualisations, using these to define an overarching project aesthetic and visual hierarchy that translate ‘brains trust’ into a suite of tangible, practical resources that is clearly to the reader.



Client Maroondah City Council, The Centre for Urban Transitions

Agency Ellis Jones
Category Publication, Editorial, Graphic design, Layout
Photography Marie-Luise Skibbe
Copy Ellis Jones
Year 2018