Carlsberg Manifest brand book
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For 170 years, Carlsberg has been brewing for a better today and tomorrow. A better today with great beers and optimising the art of brewing. And a better tomorrow through investments in science and contributions to society.

The brand book ‘It all comes from beer’ was created to mark the past 170 years of Carlsberg and as a toast to the future of great beer.

While many people know the beer, few know what Carlsberg has helped to support and discover over time – including everything from inventing the pH value to building and supporting the museum Glyptoteket and Frederiksborg Castle. The book takes the reader on a journey through these different aspects of the history of the brewery and everything that comes from beer.

Designed in a coffee table book format, the book is attractive and worth saving. It is produced in hard and soft cover versions in a very limited edition.

Language: English and translated into various languages, including Danish, German, Spanish, Chinese, Japanese, etc.

100 pages, 25x35 cm



Client Carlsberg Group
Agency Yellow Advertising
Category Editorial, Art Direction, Book design and layout
Year 2017/18
Art Direction Louise Jacobsen